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Mass Media (2)

Топик Средства массовой информации (2) продолжает рассказывать о том, как СМИ влияют на мнения людей. Социологи говорят: «Новости – это не то, что происходит в мире, а это то, что вы смотрите или читаете в СМИ». И, действительно, миллионы человек смотрят телевизор, слушают радио и читают газеты. Здесь мы сталкиваемся с большим количеством рекламы и это неудивительно, потому что некоторые телеканалы и радиостанции принадлежат крупным корпорациям, и их владельцы сами распоряжаются рекламным временем. Кроме того, крупные коммерческие фирмы платят ТВ и радио за рекламу своей продукции.

Mass Media become a very important part of our life. The press, the radio and television play a big role in the life of the society. They inform, educate and entertain people. They also influence the way people look at the world and make them change their views.

As sociologists say news is not what happens, it is what you see or read about it in mass media. In other words, mass media plays a very important role in organizing public opinion. Millions of people watch TV and read newspapers in their free time. Most of people can't do without a newspaper in the underground or during the lunch break.

TV also dominates the life of the family most of the time. It is also a habit which impossible to resist. The radio is turned on most of the time, creating a permanent background noise. In fact it does not interfere with your activities. I can easily listen to the radio while doing my homework, cooking or washing the dishes.

It's no secret that some of the TV and radio stations are owned by big corporations, so the owners can advertise whatever they choose. Commercial firms have to buy TV and radio time to advertise their products. Most of the new inventions and technologies became popular and well known with the help of mass media. Thus mass media promotes quality and progress in our everyday life. Of course advertising promotes business and benefits businessmen. And very often the advertising annoys people.

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