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1064 – Spotting Trends

Heidi: You look very relaxed reading magazines in the middle of the workday.

Tim: It’s my job. I’m tasked with spotting new trends.

Heidi: And you do that by reading magazines with your feet up?

Tim: Why not? I also frequent places where hipsters hang out, listening to their conversations and observing what they’re wearing, eating, drinking, and doing.

Heidi: That doesn’t sound too onerous.

Tim: It’s all about finding the trendsetters, the people who are beta testers and early adopters. These are also the bellwethers for when a trend has run its course.

Heidi: Can’t you just see what people are buying?

Tim: By then, it’s too late. Those are people who are jumping on the bandwagon, not the movers and shakers.

Heidi: Well, don’t look at me. I lag behind every trend and don’t have any idea what’s in or out.

Tim: Luckily, you have me to tell you. I’ve been meaning to talk to you about your choice of footwear...

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